So you're on Instagram and you're not seeing the growth or engagement you want. Instagram is a platform that rewards you if you spend more time on their platform. Also, engagement helps you build a community if you're looking to grow as a small business, influencer, or creator!
Here are 8 tips on how you can improve your engagement on Instagram!
1. Respond to comments
Responding to comments shows you are actively engaged with your audience and that you really care about what they think. It's a great way to boost engagement on Instagram, this encourages further interaction with your posts and adds your personality behind your account.
2. Check your DM's regularly
There are two reasons why this is very important:
You may miss out on potential sales because you're not responding to messages in time.
You may miss out on potential leads if they are not nurtured through the DM's.
3. Engage With Your Followers
One of the ways you can improve your engagement on Instagram is to engage with your followers. You can do this by replying to their comments, liking their comments, and commenting genuinely on their posts!
4. Engage with stories (Polls, Q&A, etc.)
Stories are an awesome way to connect with your audience and get feedback on what they want to see from you! Try adding a poll or Q&A in your story asking your audience what they want to see next. You can also use this opportunity to ask questions. This will allow you to reach out directly to your audience and ask them questions that will help you figure out how to better serve them.
5. Engage with other accounts in your niche
Engagement is a two-way street. That means you have to engage with other accounts for them to engage with you.
Strike up a conversation with others and build relationships with brands or influencers who have a similar audience as yours. This can help give you exposure to new audiences and hopefully they will engage with your content as well!
Relationship building is also key and should not be overlooked!
6. Create valuable content
Share valuable content. When it comes to social media, quality is everything. Make sure you share content that is relevant to your audience.
Posting VALUABLE content most likely increases the number of saves possible for a given post and has a positive correlation to the growth of your account, and demonstrates overall the quality of what you are giving to your audience.
7. Share posts that you find inspiring to your stories, and tag the owners!
Share posts that you find inspiring to your stories, and tag the owners! You can also send them a DM letting them know that you shared their post, and I guarantee they’ll appreciate it!
8. Ask Questions
Asking questions in your captions is a great way to get more comments from your followers and keep them engaged with your content. I also help you to get detailed insight into how your audience thinks and feels use this unique insight to create better content to reach your audience.